On Wednesday night I went to an event at Amanda Wakeley on Albemarle Street, her new store is stunningly beautiful with the most amazing interior design, I thought there would be some great pics of it online, but I couldn't find any that did it justice.
I am not sure when I fell out of love with the brand, but for the last 6 years or so, it stopped being somewhere that I made a beeline for.
There is a new CEO and the lady in charge (apart from Amanda herself) is ex Azzaro, of the flowing statement gown fame. She is nearly 6 foot tall with thick dark waistlength locks, Amanda is of similar stature with her trademark blonde, they are like a couple of Valkyries and I would imagine will be quite a force to be reckoned with.
AW used to be quite an investment buy, up there with the more expensive designer brands, but in a world where a Top Shop T shirt is £60, the price points seem a little less extreme than other Bond Street fashion stores and the value is superior to either the high street or the big names. Think some where above Whistles, around Joseph, but the quality is superior to their more expensive neighbours. Everything is made in Europe and the dresses hail from the same factory as Victoria Beckham mainline.
There is a movement away from 'gown dressing' to great leather jackets, perfectly cut trousers and statement bags, pretty much the London lunching ladies uniform. You could shop exclusively here and and always look a million dollars (literally) and eternally chic.
